A new study out of the Pew Research Center found that 1 in 5 Americans gets news from personalities on social media.
The study found that among American adults, 21% said they get their news from news influencers, 51% said they do not get their news from news influencers on social media, and 28% indicated they avoid social media as a news source altogether. When it came to adults under 30, the influence of news influencers jumped from 21% among adults as a whole to 37%.
Pew’s study also found that the highest concentration of news influencers were found on X at 85%. Instagram came in at 50%, and YouTube at 44%.
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